Summer festival fun is getting a beauty makeover in Omotesando, with a new limited-time pop-up inviting visitors to scoop, fish, and win cosmetics and skincare products.
The K-BEAUTY Festival runs from August 26 to September 16, 2026, on the 3rd floor of Omokado at Tokyu Plaza Omotesando. The interactive event combines the atmosphere of a traditional Japanese matsuri with the world of Korean beauty, creating a fun way to discover popular products.
Visitors can try festival-style games including scooping, fishing, and string lotteries, with cosmetics, skincare, and inner beauty products up for grabs.
The 2,000 JPY (excluding tax) "Sparkling Cosmetics Scoop" gives participants just 10 seconds to scoop up as many products as possible using a shovel. Everything collected can be taken home, with brands including rom&nd featured.
For 3,000 JPY, visitors can combine the cosmetics scoop with either "Moisturizing Cosmetics Fishing," where a magnetic fishing rod is used to catch a duck revealing the number of skincare prizes won, or an "Inner Beauty String Lottery" inspired by traditional Japanese string lotteries.
Brands on offer include rom&nd, SKIN&LAB, and inner beauty brand FOODOLOGY.
There is also an Instagram challenge offering visitors the chance to try a gachapon-style machine after following COSME Re:MAKE and sharing their visit on Instagram Stories.
For an extra summer touch, visitors wearing yukata can enjoy the 2,000 JPY course for 1,000 JPY (excluding tax). The same discount will be available to the first 100 visitors on opening day, August 26.
