If you're exploring Tokyo beyond the usual sightseeing stops, Shin-Okubo is a neighborhood worth knowing. Just one stop from Shinjuku, it's widely known as the city's Korea Town, packed with aesthetic cafes, street food stalls, K-pop shops, cosmetics stores, and casual restaurants. It's a lively area where visitors can easily dip into Korean food culture without leaving Japan.
That same energy is now being brought into Yakiniku King's limited-time Shin-Okubo Fair, running from April 22nd, 2026 through early July at all Yakiniku King locations nationwide. The popular all-you-can-eat BBQ chain is known for its relaxed, family-friendly style, and this collaboration leans into Korean flavors inspired directly by Shin-Okubo's restaurant scene.
The idea behind the fair is to bring some of Shin-Okubo's most talked-about dishes into a single, easy dining experience, and the menu features collaborations with well-known eateries and brands. Highlights include marinated pork ribs from Aomatsu (649 JPY including tax), soaked in a sweet-and-savory fruit-and-vegetable sauce, and Kantonjip stone-pot dakdoritang (649 JPY including tax), a warming spicy chicken stew made with gochujang, potatoes, and onions.
Street food-style favorites also make an appearance, including a mozzarella cheese hot dog inspired by Jongno, and Prinkle potatoes from LUNA (both 429 JPY including tax). Prinkle seasoning is a Korean-inspired cheese powder blend with onion and garlic flavors, and it gives a savory yet slightly sweet kick.
One of the standout collaborations comes from well-known Korean fried chicken brand Nene Chicken, featured here with its signature yangnyeom chicken (429 JPY including tax). Crispy fried chicken is coated in a rich sweet-and-spicy sauce, bringing one of Korea's most iconic comfort foods into the Yakiniku King lineup.
If you're more of a noodle fan, the Shin Ramyun Toomba (539 JPY including tax) stands out as a creamy, spicy twist on instant ramen that's been gaining attention online for its rich, pasta-like flavor.
